The average American Internet user aged 16-64 spends 7 hours and 17 minutes using the Internet daily. This is a solid 36 minutes more per day than the global average of 6 hours and 41 minutes.
When you consider the ubiquity of smartphones and the wide range of connected devices available to consumers, this is quite understandable.
In this article, we look at the screen types behind these screen time statistics and give you insights you can use to compare your screen time habits to the average Internet user.
Smartphone Statistics
- 97.4% of global Internet users own a smartphone.
- 93.4% of global Internet users use a smartphone to access the Internet.
- 67.2% of global Internet users use a smartphone to play video games.
- Mobile phones make up 52.81% of web traffic.
Interest in Smartphones Over Time
In the smartphone rivalry for consumer attention, iPhone 15 and Samsung Galaxy are neck and neck, while iPhone 14 holds a strong allure, proving that being the newest isn’t the sole factor in the equation of interest.
Other smartphone brands competing for your attention include Motorola Moto, Google Pixel 8, Google Pixel 7, and Sony Xperia.
Using Smartphones for Leisure
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Laptop and Desktop Statistics
- 58.6% of global Internet users own a laptop or desktop computer.
- 54.5% of global Internet users use a personal laptop or desktop to access the Internet.
- 29.2% of global Internet users use a work laptop or desktop to access the Internet.
- 34% of global Internet users use a laptop or desktop to play video games.
- Laptop and desktop computers make up 44.95% of web traffic.
Interest in Laptops Over Time
Among laptops, the MacBook Pro and MacBook Air hold the spotlight in consumer searches, overshadowing their rivals with a steady stream of interest that proves brand legacy and quality continue to resonate.
Other laptop brands competing for your attention include Microsoft Surface, Dell XPS, Dell Alienware, HP Spectre, HP Envy, HP Omen, Acer Predator, Asus ROG, Asus ZenBook, Corsair Voyager, Lenovo ThinkPad, Lenovo Yoga, MSi GS, MSi GE, MSi GT, Samsung Galaxy Book, VAIO Z, and VAIO S varieties.
Interest in Desktops Over Time
In the realm of desktop searches, the iMac claims the throne, with the Mac Mini trailing as its nearest contender—a testament to their stronghold in consumer interest and the enduring legacy of Apple’s design and performance.
Other desktop brands competing for your attention include Acer Predator, Asus ROG, Asus VivoPC, Asus Mini PC, Dell XPS, Dell Alienware, HP Pavilion, HP Omen, HP Envy, Lenovo Legion, Lenovo IdeaCentre, Microsoft Surface Studio, MSi Infinite, MSi Trident, MSi Aegis, Corsair Vengeance, and Corsair One.
Interest in Cloud-First Computers
The Chromebook brand takes the crown in the cloud-first computer category, outshining its peers as the preferred brand for users who prioritize web-based applications and services.
Hardwire providers leveraging this brand include Acer Chromebook, Lenovo Chromebook, Samsung Chromebook, and Dell Chromebook.
Other cloud-first computer brands competing for your attention include HP Chromebox, Asus Chromebox, Asus Cloudbook, HP Stream, and Microsoft Surface Go.
Using Computers for Leisure
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Tablet Statistics
- 32.1% of global Internet users own a tablet device.
- 27.6% of global Internet users use their tablet device to access the Internet.
- 14.2% of global Internet users use their table to play video games.
- Tablet devices make up 1.83% of web traffic.
Interest in Tablet Devices Over Time
Dominating the tablet conversation, the iPad consistently captures the lion’s share of online interest, leaving other tablet brands in its digital wake.
Other tablet brands in this wake include Amazon Fire, Asus ZenPad, Asus Transformer, Google Pixel Slate, Lenovo Yoga, Lenovo Tab, LG G Pad, Microsoft Surface Pro, Microsoft Surface Go, Microsoft Surface Book, Samsung Galaxy Tab, and Sony Xperia.
Interest in E-Ink Tablets Over Time
The reMarkable 2 and Amazon Kindle Scribe are at the forefront of consumer interest in the E-Ink tablet space, reflecting a strong market curiosity and preference for these digital paper experiences.
Other E-Ink tablets competing for your attention include Onyx Boox Note, Sony Digital Paper, and Kobo Elipsa.
Interest in e-Readers Over Time
The Amazon Kindle leads the pack in e-reader interest, showcasing its dominant position as the go-to device for digital reading enthusiasts.
Other e-Readers competing for your attention include Barnes & Noble Nook, Onyx Boox, PocketBook, Tolino, and Sol Reader.
Using Tablet Devices, E-Ink Tablets, and e-Readers for Leisure
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Gaming Statistics
- 19.3% of global Internet users own a gaming console.
- 11.7% of global Internet users use a gaming console to access the Internet.
- 22.1% of global Internet users use a gaming console to play video games.
- The average global Internet user aged 16-64 spends 1 hour and 3 minutes using a gaming console daily.
- 10.3% of global Internet users use a handheld gaming device to play video games.
- Gaming consoles and handheld gaming devices make up less than 0.4% of web traffic.
Interest in Gaming Consoles Over Time
Leading the charge in the console wars, the PlayStation 5 and Nintendo Switch command the highest levels of user engagement and curiosity.
The other major gaming consoles include PlayStation 4, Microsoft’s Xbox One, Xbox Series X, and Xbox Series S.
Interest in Hand-Held Gaming Devices Over Time
The Nintendo Switch stands as the most captivating handheld gaming device, although its popularity among searchers can be largely ascribed to its innovative hybrid design, which captures the interest of traditional console players and handheld players. Among dedicated handheld players, Steam Deck devices (including the latest Steam Deck OLED) lead the charge.
Other popular handheld gaming devices include Nintendo Switch Lite, PlayStation Portable (PSP), and PlayStation Vita.
Using Gaming Consoles and Handheld Gaming Devices for Leisure
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Smart Watch / Smart Wristband Statistics
- 30.1% of global Internet users own a smart watch or smart wristband.
Interest in Smart Watches Over Time
Dominating the smartwatch market, the Apple Watch commands peak consumer curiosity, reflecting its status as the most sought-after wearable technology.
Other smart watches vying for your attention include the Samsung Galaxy Watch, Google Pixel Watch, Fitbit Sense, and Garmin Venue.
Incorporating Wearable Tech into Leisure Time
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TV and Media Streaming Statistics
- 16.3% of global Internet users own a TV streaming device.
- The average global Internet user aged 16-64 spends 3 hours and 12 minutes watching television (broadcast and streaming) daily.
- 6.8% of global Internet users use a media streaming device to play video games.
Interest in Smart TVs Over Time
Samsung secures the top position as the most searched smart TV brand, while LG and Vizio contend tightly for the runner-up spot.
Other popular smart TV brands competing for your attention include Sony, Hisense, Philips, Sharp, Sony, and TCL.
Interest in Streaming Digital Media Players Over Time
In the realm of streaming digital media players, Apple TV takes the top spot, remaining the most searched-for product in its category.
Other players competing for your attention include Amazon FireTV, NVIDIA SHIELD TV, Roku Ultra, and Roku Streambar.
Interest in Streaming Digital Media Sticks Over Time
The Amazon Fire TV Stick distinguishes itself as the most sought-after streaming media stick in an innovative field.
Other streaming media sticks include Roku Streaming Stick 4K and Chromecast with Google TV.
Using TV and Digital Streaming for Leisure
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VR Statistics
- 4.7% of global Internet users own a VR device.
- 6% of global Internet users use a VR device to play video games.
Interest in VR Devices Over Time
The Meta Quest 2 and Meta Quest 3 lead in VR device interest, balancing advanced features with affordability, while the Apple Vision Pro garners attention for pushing the envelope on what’s possible in a premium virtual reality experience.
Other VR devices competing for your interest include Sony PlayStation VR2, Valve Index VR Kit, HTC Vive Pro 2, and Pimax Crystal.
Using VR for Leisure
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Screen Time Statistics Sources
The screen time statistics found in the bullet points above were all pulled from the Digital 2023 October Global Statshot Report published by Kepios in partnership with Meltwater and We Are Social.
The interest over time charts were all generated using Google Trends.
How Do Your Screen Choices Compare?
Our exploration of screen time statistics across various devices reveals the profound integration of technology in our daily lives.
Which devices are essential to you? Does your screen time align with these trends or stand apart? Share your thoughts in the comments below.
Then, take a journey over to our screens and VR sections at Leisure Stacking where you can explore ways to make the most of these devices for leisure and entertainment.